WHITE PAPER:
Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.
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In regards to Enterprise Resource Planning, customer-supplier relationships are more important for small-to-medium manufacturers than large ones, because small-to-medium manufacturers tend to have few IT resources, and rely more on the software supplier.
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Learn how integrated software solutions help you invest and innovate to sustain your company's growth by differentiating products and services keeping your costs down and prices competitive and more.
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Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.
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This Magic Quadrant compares 18 vendors and the strengths and cautions they each bring to the table with marketing resource management. This provides means each company based on constant criteria, allowing you to choose a vendor that meets your needs.
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Marketing automation offers many benefits to an organization, but it also requires a certain degree of readiness. Take a look at this checklist to determine if your company is ready to use marketing automation by evaluating your marketing initiatives in 10 key areas.
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Many CRM systems lack an effective way to manage leads - that's where marketing automation comes in. In this resource, explore the benefits of a marketing automation tool, and learn how implementing marketing automation can increase your ROI on your CRM system.
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A CRM system is only as good as the data within. Learn how a business information resource will help improve data relevancy, accuracy and timelines, which are directly correlated to client acquisition and retention.
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While retailers are heeding the daily drumbeat of pundits on the importance of focusing on the customer experience, a gap remains between what retailers are delivering and what shoppers expect.
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The following white paper explores the business need for a global brand management solution to help distinguish your brand amongst thousands of other companies. Learn about the 3 key process to successful global brand management, the technology to use, and more.
