Marketing Automation White Papers

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Marketing Automation White Papers (View All Report Types)

Selecting and Engaging Relevant Accounts for ABM ROI sponsored by TechTarget WHITE PAPER: In this white paper, learn how to build a successful ABM foundation with data-driven account selection and modeling. Explore 4 signs your company is failing with ABM account selection, and discover how to match your account selection with active demand in your market. Posted: 08 Feb 2021 \| Published: 05 Jun 2019 TOPICS: Accounting \| Accounting Industry \| Accounting Software \| Business Intelligence \| Business Intelligence Software \| CIOs \| Marketing \| Sales \| Sales and Marketing Software \| Sales Force Automation

Creating Sales Opportunities with Lead Scoring sponsored by Genius.com WHITE PAPER: Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues. Posted: 07 Oct 2009 \| Published: 07 Oct 2009 TOPICS: Business Intelligence \| Lead Generation \| Lead Management \| Marketing \| Marketing Information Systems \| Marketing Literature \| Sales \| Sales and Marketing Software

How IBM helps midsize business thrive: Leveraging Smarter Commerce to improve the customer experience and increase ROI sponsored by IBM WHITE PAPER: Today, businesses must meet increased customer demands - and need to optimize service, sales, and supply chain management to do so. This resource offers advice for midsize businesses on how to achieve rapid ROI in a customer-focused world, while leveraging social media and mobile channels to better connect with customers. Posted: 15 Jul 2013 \| Published: 31 Jan 2013 TOPICS: Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Customer Service Best Practices \| Sales \| Sales and Marketing Software \| Supply Chain Management \| Supply Chains

Global Brand Management sponsored by OpenText WHITE PAPER: The following white paper explores the business need for a global brand management solution to help distinguish your brand amongst thousands of other companies. Learn about the 3 key process to successful global brand management, the technology to use, and more. Posted: 06 May 2014 \| Published: 06 May 2014 TOPICS: Brand Loyalty \| Branding \| Content Analytics \| Content Management \| Marketing \| Sales and Marketing Software

Three Key Steps to B2B Marketing Optimization sponsored by Marketo WHITE PAPER: In B2B marketing, small changes can mean big differences to the success of marketing programs. But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion. Posted: 28 Apr 2010 \| Published: 28 Apr 2010 TOPICS: Content Management \| CRM \| CRM Best Practices \| Lead Generation \| Lead Management \| Market Research \| Marketing \| Marketing Literature \| Sales \| Sales and Marketing Software \| Sales Force Automation

Sales Intelligence: 28% More Reps Achieving Annual Quota sponsored by Salesforce Data.com WHITE PAPER: This survey-based research examines how sales organizations leverage customer data to improve sales effectiveness. Posted: 18 Apr 2014 \| Published: 31 Aug 2013 TOPICS: Customer Data Integration \| Customer Data Management \| Customer Data Management Software \| Data Quality \| Lead Generation \| Lead Management \| Sales \| Sales and Marketing Software

Dive Deeper into Your Sales Metrics: 4 Ways to Discover Hidden Sales Treasure sponsored by Qvidian WHITE PAPER: This ebook by sales strategy expert Rich Berkman outlines four ways to leverage the unique data insights that interactive sales playbooks provide. Posted: 04 Aug 2011 \| Published: 04 Aug 2011 TOPICS: CRM \| CRM Analytics \| CRM Analytics Software \| Customer Data Management \| Customer Data Management Software \| Sales \| Sales and Marketing Software \| Sales Information Systems

3 Pillars of Customer Experience in Today's Connected World sponsored by Salesforce.com WHITE PAPER: Access this white paper to learn three steps to meeting customers' rising expectations in today's hyper-connected world: Personalized service, smarter support, and faster connection. Posted: 19 Jan 2015 \| Published: 19 Jan 2015 TOPICS: CRM \| CRM Best Practices \| CRM Software \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Customer Service \| Customer Support Software \| Sales and Marketing Software \| Social Computing \| Social Networking \| Web 2.0

5 Tips to Sell Faster, Easier sponsored by Oracle Corporation WHITE PAPER: Access this white paper to find out how you can leverage technology and consumer trends to build a successful modern sales force. Posted: 12 Dec 2014 \| Published: 12 Dec 2014 TOPICS: Sales \| Sales and Marketing Software \| Sales Channels \| Sales Representatives

Create and Print Salesforce Reports Anywhere, Anytime sponsored by Canon Information & Imaging Solutions WHITE PAPER: Access this informative resource to learn how Forms and Print Services for Salesforce allows you to translate your Salesforce data into easy-to-create, engaging, visually-oriented reports. With mobile connectivity, you can print on-the-go, so you never have to scramble for a printer, Posted: 13 Aug 2013 \| Published: 31 May 2013 TOPICS: Cloud Computing \| Cloud CRM \| Content Management \| Forms Software \| Print Management \| Print Management Software \| Sales and Marketing Software \| Software as a Service