PR White Papers

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Buying BANT Important considerations when sourcing high-quality leads externally
sponsored by TechTarget
WHITE PAPER: On their own, few marketing or sales teams can fulfill the constant need for fresh, hot leads to fill their pipelines. Open this whitepaper to be able to better assess the wide array of sales funnel marketing offerings available to your organization.
Posted: 08 Feb 2021 | Published: 27 Feb 2020

TOPICS:  Marketing
TechTarget

Proactively Track and Maintain Assets to Keep Operations Running Smoothly
sponsored by Kony
WHITE PAPER: This white paper introduces a mobile application for Enterprise Asset Management (EAM) that offers a comprehensive and consolidated view into all inventory and the condition of resources, so that you can make informed decisions on capital and operational investments.
Posted: 30 Apr 2013 | Published: 31 Dec 2012

Kony

Survey Results: An Emerging Digital Divide
sponsored by Apigee Europe LTD
WHITE PAPER: In this comprehensive report, view survey results of how companies today are leveraging technology-enabled capabilities such as "big data" and analytics, digital marketing, apps, and APIs. Find out what separates the top performers from the pack, and get key recommendations to help put your business on the right side of the "digital divide."
Posted: 26 Nov 2013 | Published: 31 May 2013

Apigee Europe LTD

Oracle Analytics for CRM, Sales, Marketing, and More
sponsored by Oracle Corporation
WHITE PAPER: In this resource, explore the offerings from Oracle when it comes to analytics and BI for CRM, sales, marketing, customer service, contact centers, and more. Discover the capabilities and benefits of these pre-built applications, and find out how implementing them in your organization can deliver real-time insights for better business decisions.
Posted: 23 Oct 2013 | Published: 31 Dec 2011

Oracle Corporation

Content Marketing Essentials: Reach Customers Without Breaking Budgets
sponsored by Marketo
WHITE PAPER: This white paper considers 7 content marketing essentials to deliver quality messages without destroying your budget. Access to now see what your enterprise can do to spike lead generation with the right marketing message.
Posted: 28 Jan 2015 | Published: 28 Jan 2015

Marketo

Data Integration for the Real Time Enterprise
sponsored by Informatica
WHITE PAPER: To succeed amidst global uncertainty requires business agility. In this white paper, learn about the many benefits of enabling a real-time enterprise, and better understand how, via data integration, you can maintain a competitive advantage by helping deliver timely and accurate data to your customers.
Posted: 26 Mar 2014 | Published: 31 Dec 2013

Informatica

6 Best Practices for Creating a Content Marketing Strategy
sponsored by Act-On Software
WHITE PAPER: A content marketing strategy doesn't create itself. It's the result of clear intention, careful planning, and focused execution. These six best practices can help you develop and deploy effective strategies for content marketing across all channels and buying cycles.
Posted: 08 Apr 2014 | Published: 31 Dec 2013

Act-On Software

Driving Revenue Through CRM Integration
sponsored by Marketo
WHITE PAPER: In this helpful resource, discover four keys to establishing successful integration of your CRM system and marketing automation. Explore how your sales, marketing, customer service, and accounting teams can work together to close the loop of great customer experience.
Posted: 27 Jun 2013 | Published: 27 Jun 2013

Marketo

Big Data in Big Companies
sponsored by Red Hat
WHITE PAPER: Explore the following white paper to join analytics pioneer, Tom Davenport, as he reveals the findings of how big data fits into the data and analytics infrastructure of 20 large organizations. Find out how these companies are handling big data, the tools and skill sets used to maximize ROI, and what the future holds with analytics 3.0.
Posted: 17 Apr 2014 | Published: 21 Apr 2014

Red Hat

Using Marketing Automation to Increase Your ROI on CRM
sponsored by Marketo
WHITE PAPER: Many CRM systems lack an effective way to manage leads - that's where marketing automation comes in. In this resource, explore the benefits of a marketing automation tool, and learn how implementing marketing automation can increase your ROI on your CRM system.
Posted: 27 Jun 2013 | Published: 27 Jun 2013

Marketo