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As the internet changes the way of traditional marketing and communication, discover a “True Profile” as a means of understanding customer behavior, actions and preferences using analytics. Learn the 4 key components of True Profiles and the business benefits included.
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While big data means many things to many people, there's no arguing that today it's a business imperative. Recent research findings show that midsize organizations are just as likely to be using big data technologies to tap into data sources and get closer to their customers.
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This white paper examines the leading practices employed by healthcare systems worldwide and proposes a patient-centered care approach for IT investment that combines a series of capabilities to improve quality care, reduce operating costs and optimize revenue.
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As the second installment in The Customer Innovation Series, this paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation.
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By implementing loyalty programs that are integrated across sales, service, and marketing - across all channels of interaction - a firm can greatly enhance the customer experience, increase customer retention, and foster development of a community of people who serve as advocates for the business.
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In the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics.
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This resource introduces a portfolio of cloud-based strategies that allow organizations of all shapes and sizes to benefit from advanced analytics – without the need for infrastructural changes, expensive software, or analytics expertise.
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Becoming a customer-centric organization that fosters innovation and collaboration requires a new way of thinking and operating. Companies equipped with the tools and vision to embrace that change today will be positioned for greatness. Find out how to develop a collaborative business by reading this resource now.
WHITE PAPER:
Hear from Ross Wainwright, Executive Vice President, SAP Field Services, and Greg Pike, Senior Vice President, SAP Active Global Support and gain insight into the cost-saving and problem-solving services that have the biggest impact, where and how SAP customers should begin using these services.
