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Data Quality: A Survival Guide For Marketing
sponsored by SAP America Inc
White Paper: | Posted: 04 Jun 2009
Published:02 Jun 2009
Summary: Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework.
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