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In this resource, find 31 tips for inbound content marketing to the SAP community. This fresh approach to marketing engages prospects on social channels while also attracting search traffic via compelling content. Read more inside to learn how to target the SAP ecosystem and become a relevant vendor in the market.
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NetAcuity IP Intelligence technology provides an excellent way to non-invasively gather new intelligence about the online universe, and Digital Element delivers the de facto standard in IP Intelligence.
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In this white paper, learn how to build a successful ABM foundation with data-driven account selection and modeling. Explore 4 signs your company is failing with ABM account selection, and discover how to match your account selection with active demand in your market.
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In this resource, discover how a software development process known as behavior-driven development, combined with a tool that integrates business rules management, business process management (BPM), and complex event processing (CEP), enables you to speed up and improve the application delivery lifecycle.
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This document outlines some of the standard best practices that can enhance email communications, including: segmentation, personalization, mobile optimization, and landing pages. It also includes mistakes to avoid to increase customer loyalty and nurture incoming leads.
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Drools, a business rules management system (BRMS) created by members of the JBoss developer community, offers the innovation you need for early stage projects or proof-of-concepts. But when it comes to mission-critical applications, don't you want the assurance of SLA-based support, patches, and updates?
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To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. In this paper, explore insights from the IBM State of Marketing 2013 survey to better understand how to measure the correlation between marketing sophistication and financial performance.
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In this resource, explore how a rapid deployment solution for SAP CRM allows you to quickly adopt CRM best practices and processes in a short time frame, for higher and faster ROI. Read now to learn about the capabilities and benefits of this strategy in the areas of sales, marketing, and service.
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In this white paper, learn about Enterprise Process Automation (EPA), which is designed to unlock your organization's potential for speed, efficiency, accuracy, and compliance by creating alignment across the business and technical silos within a company.
